Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Lili - Business Banking
Novo - Small Business CheckingNovo - Small Business Checking
Built for modern businesses
23/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Business Banking”.
Carries a keyword, not only a brand
Keyword part: “Small Business Checking”.
No filler words.
No wasted words
No filler words.
“Banking for small businesses”
Has a subtitle
“Built for modern businesses”
28/30 characters used.
Uses the 30 characters
27/30 characters used.
Repeats title words: “banking”, “businesses”.
Adds new keywords
Repeats title words: “businesses”.
First paragraph is 343 characters.
Opens with a tight hook
First paragraph is 86 characters.
3,904 characters.
Enough substance
952 characters.
22 bullet lines, 7 paragraph breaks.
Easy to scan
0 bullet lines, 4 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.63 average.
Rating of 4.5 or higher
4.81 average.
6,948 ratings.
Enough ratings to be trusted
20,056 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 16 days ago.
Updated recently
Last update 1 days ago.
Generic notes: “fix bugs”
Release notes say something
Generic notes: “Bug fixes with Performance Improvements.”
1 language.
Localised listing
3 languages.
114 MB.
Reasonable download size
226 MB.