Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
16/30 characters used.
Uses the 30 characters
24/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Address Book”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 229 characters.
Opens with a tight hook
First paragraph is 58 characters.
2,962 characters.
Enough substance
2,540 characters.
26 bullet lines, 12 paragraph breaks.
Easy to scan
9 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.37 average.
Rating of 4.5 or higher
4.55 average.
1,135 ratings.
Enough ratings to be trusted
5,811 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 19 days ago.
Updated recently
Last update 18 days ago.
475 characters of release notes.
Release notes say something
Generic notes: “Bug Fixes”
7 languages.
Localised listing
1 language.
101 MB.
Reasonable download size
52 MB.