Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
16/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“The contacts app you'll love”
Has a subtitle
“Your Mail With You”
28/30 characters used.
Uses the 30 characters
18/30 characters used.
Repeats title words: “contacts”.
Adds new keywords
Repeats title words: “mail”.
First paragraph is 229 characters.
Opens with a tight hook
First paragraph is 31 characters.
2,962 characters.
Enough substance
3,866 characters.
26 bullet lines, 12 paragraph breaks.
Easy to scan
113 bullet lines, 24 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshot is landscape.
10 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.37 average.
Rating of 4.5 or higher
4.24 average.
1,135 ratings.
Enough ratings to be trusted
4,145 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 19 days ago.
Updated recently
Last update 1 days ago.
475 characters of release notes.
Release notes say something
Generic notes: “Bug fixes”
7 languages.
Localised listing
28 languages.
101 MB.
Reasonable download size
171 MB.