Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Ghost: Social Post Writer
Caption Writer AI25/30 characters used.
Uses the 30 characters
17/30 characters used.
Keyword part: “Social Post Writer”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 53 characters.
Opens with a tight hook
First paragraph is 317 characters.
1,303 characters.
Enough substance
1,832 characters.
6 bullet lines, 12 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
No ratings yet.
1,715 ratings.
Enough ratings to be trusted
0 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 262 days ago.
Updated recently
Last update 812 days ago.
140 characters of release notes.
Release notes say something
Generic notes: “Improve UI”
1 language.
Localised listing
1 language.
43 MB.
Reasonable download size
14 MB.