Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
SALLY BEAUTY
IPSY: Personalized BeautyIPSY: Personalized Beauty
The ultimate beauty membership
Both fight for
Only IPSY
12/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Personalized Beauty”.
No filler words.
No wasted words
No filler words.
“Great hair & nails, no salon.”
Has a subtitle
“The ultimate beauty membership”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “beauty”.
First paragraph is 29 characters.
Opens with a tight hook
First paragraph is 374 characters.
717 characters.
Enough substance
2,180 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
6 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.81 average.
70,073 ratings.
Enough ratings to be trusted
224,472 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 120 days ago.
Generic notes: “Bug fixes and enhancements”
Release notes say something
Generic notes: “Fixes and improvements.”
1 language.
Localised listing
1 language.
139 MB.
Reasonable download size
39 MB.