Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
SALLY BEAUTY
Hot Topic: Pop Culture FashionHot Topic: Pop Culture Fashion
Shop music, merch, trends
12/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Pop Culture Fashion”.
No filler words.
No wasted words
No filler words.
“Great hair & nails, no salon.”
Has a subtitle
“Shop music, merch, trends”
29/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 29 characters.
Opens with a tight hook
First paragraph is 667 characters.
717 characters.
Enough substance
1,452 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.82 average.
70,073 ratings.
Enough ratings to be trusted
66,362 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 25 days ago.
Generic notes: “Bug fixes and enhancements”
Release notes say something
Generic notes: “Bug fixes and enhancements”
1 language.
Localised listing
1 language.
139 MB.
Reasonable download size
58 MB.