Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Lulus
Petal & Pup5/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Online Fashion Boutique”
Could not read the store page.
Uses the 30 characters
23/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 151 characters.
Opens with a tight hook
First paragraph is 93 characters.
482 characters.
Enough substance
979 characters.
0 bullet lines, 1 paragraph breaks.
Easy to scan
7 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.90 average.
Rating of 4.5 or higher
4.90 average.
58,633 ratings.
Enough ratings to be trusted
1,603 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 52 days ago.
Updated recently
Last update 10 days ago.
71 characters of release notes.
Release notes say something
99 characters of release notes.
1 language.
Localised listing
27 languages.
110 MB.
Reasonable download size
89 MB.