Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
MyUofMHealth
Apple FitnessOnly MyUofMHealth
Both fight for
No overlap. These two are not chasing the same searches.
12/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Fitness and Fitness+”
Could not read the store page.
Uses the 30 characters
20/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “fitness”.
First paragraph is 101 characters.
Opens with a tight hook
First paragraph is 32 characters.
1,190 characters.
Enough substance
3,141 characters.
13 bullet lines, 3 paragraph breaks.
Easy to scan
29 bullet lines, 25 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
2 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.64 average.
Rating of 4.5 or higher
2.87 average.
3,953 ratings.
Enough ratings to be trusted
11,498 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 19 days ago.
Generic notes: “Miscellaneous fixes and improvements.”
Release notes say something
Generic notes: “Bug Fixes and Feature Enhancements”
2 languages.
Localised listing
33 languages.
166 MB.
Reasonable download size
13 MB.