Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Marshalls Official
Dillard's18/30 characters used.
Uses the 30 characters
9/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“Fashion, Beauty, Home & More”
8/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 102 characters.
Opens with a tight hook
First paragraph is 65 characters.
539 characters.
Enough substance
621 characters.
4 bullet lines, 4 paragraph breaks.
Easy to scan
4 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.49 average.
Rating of 4.5 or higher
4.68 average.
772 ratings.
Enough ratings to be trusted
4,445 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 25 days ago.
Updated recently
Last update 96 days ago.
Generic notes: “Bug fixes and continuous improvement.”
Release notes say something
Generic notes: “Misc bugfixes and improvements”
1 language.
Localised listing
1 language.
121 MB.
Reasonable download size
35 MB.