Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Marshalls Official
JCPenney – Shopping & CouponsJCPenney – Shopping & Coupons
Shop clothes, shoes & bedding
18/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Shopping & Coupons”.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“Shop clothes, shoes & bedding”
8/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 102 characters.
Opens with a tight hook
First paragraph is 77 characters.
539 characters.
Enough substance
2,195 characters.
4 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
3.49 average.
Rating of 4.5 or higher
4.72 average.
772 ratings.
Enough ratings to be trusted
518,938 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 25 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Bug fixes and continuous improvement.”
Release notes say something
493 characters of release notes.
1 language.
Localised listing
1 language.
121 MB.
Reasonable download size
139 MB.