Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
10/30 characters used.
Uses the 30 characters
9/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Business”
Could not read the store page.
Uses the 30 characters
8/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 374 characters.
Opens with a tight hook
First paragraph is 378 characters.
1,314 characters.
Enough substance
2,736 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.81 average.
Rating of 4.5 or higher
3.72 average.
2,958 ratings.
Enough ratings to be trusted
111 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 30 days ago.
Generic notes: “Check out the most recent update(s): - General performance improvemen…”
Release notes say something
378 characters of release notes.
3 languages.
Localised listing
1 language.
162 MB.
Reasonable download size
31 MB.