Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Fonts & Keyboard: Custom Skin
DIY Background & Fancy Text
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Theme, Emoji”.
Carries a keyword, not only a brand
Keyword part: “Custom Skin”.
No filler words.
No wasted words
No filler words.
“Fonts, Emoji, Themes, Photo”
Has a subtitle
“DIY Background & Fancy Text”
27/30 characters used.
Uses the 30 characters
27/30 characters used.
Repeats title words: “emoji”, “themes”.
Adds new keywords
No words repeated from the title.
First paragraph is 86 characters.
Opens with a tight hook
First paragraph is 58 characters.
675 characters.
Enough substance
1,832 characters.
9 bullet lines, 9 paragraph breaks.
Easy to scan
6 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.43 average.
Rating of 4.5 or higher
4.78 average.
1,330 ratings.
Enough ratings to be trusted
1,636 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 179 days ago.
Updated recently
Last update 89 days ago.
Generic notes: “We improved our app. Bug fixes and app stabilization!”
Release notes say something
81 characters of release notes.
17 languages.
Localised listing
11 languages.
136 MB.
Reasonable download size
166 MB.