Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
National Bonds
Wallester14/30 characters used.
Uses the 30 characters
9/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Corporate Expense Management”
7/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 51 characters.
Opens with a tight hook
First paragraph is 292 characters.
560 characters.
Enough substance
1,521 characters.
0 bullet lines, 1 paragraph breaks.
Easy to scan
9 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.43 average.
Rating of 4.5 or higher
4.00 average.
23 ratings.
Enough ratings to be trusted
5 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 25 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Bug fixes”
Release notes say something
Generic notes: “Regular update to improve system stability and performance, enhance ov…”
1 language.
Localised listing
25 languages.
106 MB.
Reasonable download size
230 MB.