Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
National Bonds
MSB Digital Bank14/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Empower Your Journey”
7/30 characters used.
Uses the 30 characters
20/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 51 characters.
Opens with a tight hook
First paragraph is 75 characters.
560 characters.
Enough substance
3,660 characters.
0 bullet lines, 1 paragraph breaks.
Easy to scan
26 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.43 average.
Rating of 4.5 or higher
4.82 average.
23 ratings.
Enough ratings to be trusted
45 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 25 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Bug fixes”
Release notes say something
Generic notes: “Improve performance”
1 language.
Localised listing
2 languages.
106 MB.
Reasonable download size
248 MB.