Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Cotton On
Urban Outfitters9/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Fashion & lifestyle shopping”
Has a subtitle
“Shop for Clothes & Home Décor”
28/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 25 characters.
Opens with a tight hook
First paragraph is 153 characters.
673 characters.
Enough substance
968 characters.
0 bullet lines, 8 paragraph breaks.
Easy to scan
5 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.87 average.
5,353 ratings.
Enough ratings to be trusted
540,332 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 43 days ago.
Updated recently
Last update 9 days ago.
75 characters of release notes.
Release notes say something
277 characters of release notes.
1 language.
Localised listing
5 languages.
37 MB.
Reasonable download size
147 MB.