Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Cotton On
Pacsun9/30 characters used.
Uses the 30 characters
6/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Fashion & lifestyle shopping”
Has a subtitle
“Shopping”
28/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 25 characters.
Opens with a tight hook
First paragraph is 110 characters.
673 characters.
Enough substance
1,251 characters.
0 bullet lines, 8 paragraph breaks.
Easy to scan
0 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.62 average.
5,353 ratings.
Enough ratings to be trusted
66,593 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 43 days ago.
Updated recently
Last update 99 days ago.
75 characters of release notes.
Release notes say something
Generic notes: “This update includes the new Visual Search experience, along with bug …”
1 language.
Localised listing
1 language.
37 MB.
Reasonable download size
49 MB.