Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Now Mobile
Crisis24 Horizon Mobile10/30 characters used.
Uses the 30 characters
23/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Remove Friction from Work”
Has a subtitle
“Productivity”
25/30 characters used.
Uses the 30 characters
12/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 213 characters.
Opens with a tight hook
First paragraph is 154 characters.
1,326 characters.
Enough substance
1,523 characters.
6 bullet lines, 12 paragraph breaks.
Easy to scan
9 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
3.29 average.
2,319 ratings.
Enough ratings to be trusted
35 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 12 days ago.
1497 characters of release notes.
Release notes say something
Generic notes: “Enhancements around feature evolution.”
26 languages.
Localised listing
31 languages.
140 MB.
Reasonable download size
89 MB.