Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Brex
Carta - Manage Your EquityCarta - Manage Your Equity
All things equity in one place
4/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Manage Your Equity”.
No filler words.
No wasted words
No filler words.
“Cards and expense management”
Has a subtitle
“All things equity in one place”
28/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “equity”.
First paragraph is 133 characters.
Opens with a tight hook
First paragraph is 221 characters.
1,102 characters.
Enough substance
221 characters.
9 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
4.83 average.
8,832 ratings.
Enough ratings to be trusted
9,488 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 16 days ago.
Generic notes: “Bug fixes and stability improvements.”
Release notes say something
270 characters of release notes.
1 language.
Localised listing
1 language.
143 MB.
Reasonable download size
106 MB.