Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Brex
Rippling - HR, IT & FinanceRippling - HR, IT & Finance
Benefits, Expenses, PTO & More
4/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “HR, IT & Finance”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Benefits, Expenses, PTO & More”
Could not read the store page.
Uses the 30 characters
30/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 133 characters.
Opens with a tight hook
First paragraph is 145 characters.
1,102 characters.
Enough substance
1,021 characters.
9 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
4.72 average.
8,832 ratings.
Enough ratings to be trusted
16,183 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Bug fixes and stability improvements.”
Release notes say something
Generic notes: “Bug Fixes and Improvements”
1 language.
Localised listing
1 language.
143 MB.
Reasonable download size
167 MB.