Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
flaschenpost: Online einkaufen
Picnic: Supermarket & RecipesPicnic: Supermarket & Recipes
Groceries & recipes delivered
Only flaschenpost
Both fight for
No overlap. These two are not chasing the same searches.
Only Picnic
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Online einkaufen”.
Carries a keyword, not only a brand
Keyword part: “Supermarket & Recipes”.
No filler words.
No wasted words
No filler words.
“Food & Drink”
Has a subtitle
“Groceries & recipes delivered”
12/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “recipes”.
First paragraph is 367 characters.
Opens with a tight hook
First paragraph is 219 characters.
3,631 characters.
Enough substance
2,246 characters.
31 bullet lines, 17 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.95 average.
Rating of 4.5 or higher
4.51 average.
43 ratings.
Enough ratings to be trusted
155 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 19 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Neues design”
Release notes say something
Generic notes: “Bug fixes and performance improvements.”
1 language.
Localised listing
3 languages.
49 MB.
Reasonable download size
151 MB.