Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Wallpapers for iPhone - themes
Color WidgetsOnly Wallpapers for iPh
Both fight for
No overlap. These two are not chasing the same searches.
30/30 characters used.
Uses the 30 characters
13/30 characters. A brand this well known can afford a short title.
Keyword part: “themes”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
Contains filler: “iphone”.
No wasted words
No filler words.
“Cool wallpaper 4K & Background”
Has a subtitle
Could not read the store page.
30/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “wallpaper”.
Adds new keywords
Could not read the store page.
First paragraph is 129 characters.
Opens with a tight hook
First paragraph is 504 characters.
2,607 characters.
Enough substance
2,512 characters.
8 bullet lines, 12 paragraph breaks.
Easy to scan
9 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.59 average.
Rating of 4.5 or higher
4.60 average.
21,575 ratings.
Enough ratings to be trusted
525,404 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 32 days ago.
Updated recently
Last update 17 days ago.
Generic notes: “Bug fixes & other improvements”
Release notes say something
231 characters of release notes.
16 languages.
Localised listing
17 languages.
196 MB.
Reasonable download size
152 MB.