Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Dow Credit Union Banking
Members First Credit UnionSection by section
The numbers
Keywords in title + subtitle
Check by check
24/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Finance”
7/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 304 characters.
Opens with a tight hook
First paragraph is 193 characters.
1,162 characters.
Enough substance
378 characters.
8 bullet lines, 3 paragraph breaks.
Easy to scan
5 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.82 average.
Rating of 4.5 or higher
4.54 average.
9,825 ratings.
Enough ratings to be trusted
1,955 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 200 days ago.
Generic notes: “Version 3.38.1 • Bug fixes and performance improvements”
Release notes say something
Generic notes: “Feature enhancements and bug fixes”
2 languages.
Localised listing
5 languages.
179 MB.
Reasonable download size
40 MB.