Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
SwimUp: Swimming Workouts App
SwimTrainingSwimUp: Swimming Workouts App
Over 100 courses for swimmers
29/30 characters used.
Uses the 30 characters
12/30 characters used.
Keyword part: “Swimming Workouts App”.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “app”.
No wasted words
No filler words.
“Over 100 courses for swimmers”
Has a subtitle
“Swimming training”
29/30 characters used.
Uses the 30 characters
17/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 83 characters.
Opens with a tight hook
First paragraph is 111 characters.
2,570 characters.
Enough substance
746 characters.
18 bullet lines, 10 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.67 average.
142 ratings.
Enough ratings to be trusted
3 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 92 days ago.
130 characters of release notes.
Release notes say something
Generic notes: “bug fix”
7 languages.
Localised listing
3 languages.
125 MB.
Reasonable download size
24 MB.