Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
SwimUp: Swimming Workouts App
GoSwim: Learn Better TechniqueSwimUp: Swimming Workouts App
Over 100 courses for swimmers
29/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Swimming Workouts App”.
Carries a keyword, not only a brand
Keyword part: “Learn Better Technique”.
Contains filler: “app”.
No wasted words
No filler words.
“Over 100 courses for swimmers”
Has a subtitle
“Videos, Swim Data & Annotation”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 83 characters.
Opens with a tight hook
First paragraph is 361 characters.
2,570 characters.
Enough substance
4,000 characters.
18 bullet lines, 10 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.16 average.
142 ratings.
Enough ratings to be trusted
44 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 30 days ago.
130 characters of release notes.
Release notes say something
Generic notes: “Improvements and fixes.”
7 languages.
Localised listing
1 language.
125 MB.
Reasonable download size
142 MB.