Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Charm: Skincare Routine 360°
Skin Care, Acne & Face Yoga
28/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Skincare Routine 360°”.
Carries a keyword, not only a brand
Keyword part: “Skincare Scanner”.
No filler words.
No wasted words
No filler words.
“Skin Care, Acne & Face Yoga”
Has a subtitle
“Ingredient Checker & Routines”
27/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 170 characters.
Opens with a tight hook
First paragraph is 58 characters.
3,097 characters.
Enough substance
2,643 characters.
7 bullet lines, 14 paragraph breaks.
Easy to scan
5 bullet lines, 18 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.52 average.
Rating of 4.5 or higher
4.50 average.
1,510 ratings.
Enough ratings to be trusted
369 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 58 days ago.
Updated recently
Last update 383 days ago.
140 characters of release notes.
Release notes say something
596 characters of release notes.
2 languages.
Localised listing
25 languages.
99 MB.
Reasonable download size
59 MB.