Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Charm: Skincare Routine 360°
Skincare Routine Planner28/30 characters used.
Uses the 30 characters
24/30 characters used.
Keyword part: “Skincare Routine 360°”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 170 characters.
Opens with a tight hook
First paragraph is 75 characters.
3,097 characters.
Enough substance
1,240 characters.
7 bullet lines, 14 paragraph breaks.
Easy to scan
0 bullet lines, 8 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.52 average.
Rating of 4.5 or higher
4.63 average.
1,510 ratings.
Enough ratings to be trusted
115 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 58 days ago.
Updated recently
Last update 701 days ago.
140 characters of release notes.
Release notes say something
Generic notes: “Bug fixes & improvements”
2 languages.
Localised listing
1 language.
99 MB.
Reasonable download size
37 MB.