Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Royal Match
Royal Escape: King Castle11/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
25/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “King Castle”.
No filler words.
No wasted words
No filler words.
“King Robert’s Match 3 Puzzles”
Has a subtitle
Could not read the store page.
29/30 characters used.
Uses the 30 characters
Could not read the store page.
Repeats title words: “match”.
Adds new keywords
Could not read the store page.
First paragraph is 251 characters.
Opens with a tight hook
First paragraph is 227 characters.
712 characters.
Enough substance
1,098 characters.
6 bullet lines, 2 paragraph breaks.
Easy to scan
7 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.46 average.
3,841,498 ratings.
Enough ratings to be trusted
22,817 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 3 days ago.
443 characters of release notes.
Release notes say something
Generic notes: “New chapter jigsaw! Halloween event is coming!”
11 languages.
Localised listing
13 languages.
319 MB.
Reasonable download size
567 MB.