Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
9/30 characters used.
Uses the 30 characters
8/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“Global beauty brands store”
8/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 41 characters.
Opens with a tight hook
First paragraph is 408 characters.
733 characters.
Enough substance
2,754 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
10 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
2 iPad screenshots.
4.06 average.
Rating of 4.5 or higher
4.50 average.
185 ratings.
Enough ratings to be trusted
376 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 16 days ago.
3896 characters of release notes.
Release notes say something
Generic notes: “Fixes bugs”
1 language.
Localised listing
2 languages.
90 MB.
Reasonable download size
49 MB.