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Two listings. One rope.

Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.

SkinTheory Skin + Acne Routine
Skincare Routine Planner
+1,062 m ahead
SkinTheory Skin + Acne Routine icon

SkinTheory Skin + Acne Routine

Conor Lamb

7,256m82/100 · High Camp
Full audit →
Skincare Routine Planner icon

Skincare Routine Planner

Jeffrey Guo

6,194m70/100 · Camp II
Full audit →
Section by section
100
Title
100
87
◀ Description
77
86
◀ Screenshots
72
78
Ratings
78
76
◀ Freshness
16
44
Reach
44
The numbers
4.53Rating4.63
53Ratings115
6Screenshots5
2 days agoLast update1.9 yr ago
1Languages1
50 MBSize37 MB
Keywords in title + subtitle

Only SkinTheory Skin +

Both fight for

Only Skincare Routine P

Check by check
Good

30/30 characters used.

Title
Uses the 30 characters
Good

24/30 characters used.

Good

Title is the name alone.

Title
Carries a keyword, not only a brand
Good

Title is the name alone.

Good

No filler words.

Title
No wasted words
Good

No filler words.

No data

Could not read the store page.

Subtitle
Has a subtitle
No data

Could not read the store page.

No data

Could not read the store page.

Subtitle
Uses the 30 characters
No data

Could not read the store page.

No data

Could not read the store page.

Subtitle
Adds new keywords
No data

Could not read the store page.

Good

First paragraph is 227 characters.

Description
Opens with a tight hook
Good

First paragraph is 75 characters.

Good

2,904 characters.

Description
Enough substance
Good

1,240 characters.

Good

14 bullet lines, 17 paragraph breaks.

Description
Easy to scan
Improve

0 bullet lines, 8 paragraph breaks.

Fix

No user counts, press or awards mentioned.

Description
Shows social proof
Fix

No user counts, press or awards mentioned.

Improve

6/10 iPhone screenshots.

Screenshots
Fills the 10 screenshot slots
Improve

5/10 iPhone screenshots.

Good

First screenshots are portrait.

Screenshots
Portrait panels up front
Good

First screenshots are portrait.

Good

8 iPad screenshots.

Screenshots
iPad screenshots
Good

5 iPad screenshots.

Good

4.53 average.

Ratings
Rating of 4.5 or higher
Good

4.63 average.

Fix

53 ratings.

Ratings
Enough ratings to be trusted
Fix

115 ratings.

No data

No recent written reviews available.

Ratings
Recent reviews are positive
No data

No recent written reviews available.

Good

Last update 2 days ago.

Freshness
Updated recently
Fix

Last update 701 days ago.

Fix

Generic notes: “Added Feature: Fancy Routine Reminders”

Freshness
Release notes say something
Fix

Generic notes: “Bug fixes & improvements”

Fix

1 language.

Reach
Localised listing
Fix

1 language.

Good

50 MB.

Reach
Reasonable download size
Good

37 MB.