Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Expenses: Spending Tracker
Expenses OK - expenses trackerExpenses: Spending Tracker
Bill & Subscription Manager
26/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Spending Tracker”.
Carries a keyword, not only a brand
Keyword part: “expenses tracker”.
No filler words.
No wasted words
No filler words.
“Bill & Subscription Manager”
Has a subtitle
“Personal finance”
27/30 characters used.
Uses the 30 characters
16/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 33 characters.
Opens with a tight hook
First paragraph is 53 characters.
2,593 characters.
Enough substance
218 characters.
7 bullet lines, 12 paragraph breaks.
Easy to scan
9 bullet lines, 2 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.76 average.
1,819 ratings.
Enough ratings to be trusted
4,923 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 674 days ago.
Generic notes: “・Minor bug fixes and performance improvements.”
Release notes say something
Generic notes: “Improved new widget”
19 languages.
Localised listing
2 languages.
70 MB.
Reasonable download size
16 MB.