Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ActiveFit+
Horizon Blue10/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Horizon Blue Cross Blue Shield”
Could not read the store page.
Uses the 30 characters
30/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “horizon”, “blue”.
First paragraph is 271 characters.
Opens with a tight hook
First paragraph is 303 characters.
1,250 characters.
Enough substance
593 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
6 bullet lines, 2 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.50 average.
Rating of 4.5 or higher
4.83 average.
2 ratings.
Enough ratings to be trusted
78,555 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “- General improvements”
Release notes say something
Generic notes: “Bug Fixes.”
2 languages.
Localised listing
1 language.
117 MB.
Reasonable download size
97 MB.