Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
MoveOn Mobilizers
Unified - Activism Made Social17/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Activism Made Social”.
No filler words.
No wasted words
No filler words.
“Social Networking”
Has a subtitle
“Social Networking”
17/30 characters used.
Uses the 30 characters
17/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “social”.
First paragraph is 38 characters.
Opens with a tight hook
First paragraph is 256 characters.
1,164 characters.
Enough substance
256 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
2 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
5.00 average.
8 ratings.
Enough ratings to be trusted
10 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 45 days ago.
Updated recently
Last update 14 days ago.
Generic notes: “Minor infrastructure upgrades.”
Release notes say something
84 characters of release notes.
1 language.
Localised listing
1 language.
35 MB.
Reasonable download size
47 MB.