Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Applicant Interview
ABA Matrix19/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Productivity”
8/30 characters used.
Uses the 30 characters
12/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 474 characters.
Opens with a tight hook
First paragraph is 243 characters.
474 characters.
Enough substance
1,096 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
6 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
3.67 average.
1 ratings.
Enough ratings to be trusted
12 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 337 days ago.
Updated recently
Last update 5 days ago.
Generic notes: “Bug fixes and performance improvements”
Release notes say something
736 characters of release notes.
1 language.
Localised listing
1 language.
27 MB.
Reasonable download size
39 MB.