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Two listings. One rope.

Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.

Planbook Mobile
Any.do: To do list & Planner
Planbook Mobile icon

Planbook Mobile

The leading lesson planner

6,814m77/100 · High Camp
Full audit →
+1,416 m ahead
Any.do: To do list & Planner icon

Any.do: To do list & Planner

Reminders, Calendar & Tasks

8,230m93/100 · Summit Ridge
Full audit →
Section by section
47
Title ▶
100
100
Subtitle
100
90
◀ Description
75
100
Screenshots
100
100
Ratings
100
34
Freshness ▶
76
44
Reach ▶
85
The numbers
4.82Rating4.62
7.6KRatings51K
8Screenshots9
5 mo agoLast update1 mo ago
1Languages27
83 MBSize333 MB
Keywords in title + subtitle

Only Planbook Mobile

Both fight for

Check by check
Fix

15/30 characters used.

Title
Uses the 30 characters
Good

28/30 characters used.

Improve

Title is the name alone.

Title
Carries a keyword, not only a brand
Good

Keyword part: “To do list & Planner”.

Good

No filler words.

Title
No wasted words
Good

No filler words.

Good

“The leading lesson planner”

Subtitle
Has a subtitle
Good

“Reminders, Calendar & Tasks”

Good

26/30 characters used.

Subtitle
Uses the 30 characters
Good

27/30 characters used.

Good

No words repeated from the title.

Subtitle
Adds new keywords
Good

No words repeated from the title.

Good

First paragraph is 138 characters.

Description
Opens with a tight hook
Improve

First paragraph is 242 characters.

Improve

512 characters.

Description
Enough substance
Good

3,999 characters.

Good

5 bullet lines, 3 paragraph breaks.

Description
Easy to scan
Improve

1 bullet lines, 12 paragraph breaks.

Good

Mentions users, ratings, press or awards.

Description
Shows social proof
Good

Mentions users, ratings, press or awards.

Good

8/10 iPhone screenshots.

Screenshots
Fills the 10 screenshot slots
Good

9/10 iPhone screenshots.

Good

First screenshots are portrait.

Screenshots
Portrait panels up front
Good

First screenshots are portrait.

Good

8 iPad screenshots.

Screenshots
iPad screenshots
Good

8 iPad screenshots.

Good

4.82 average.

Ratings
Rating of 4.5 or higher
Good

4.62 average.

Good

7,584 ratings.

Ratings
Enough ratings to be trusted
Good

50,528 ratings.

No data

No recent written reviews available.

Ratings
Recent reviews are positive
No data

No recent written reviews available.

Fix

Last update 156 days ago.

Freshness
Updated recently
Good

Last update 38 days ago.

Fix

Generic notes: “- Performance and stability improvements. - UI refinements for a more …”

Freshness
Release notes say something
Fix

Generic notes: “Minor bug fixes”

Fix

1 language.

Reach
Localised listing
Good

27 languages.

Good

83 MB.

Reach
Reasonable download size
Improve

333 MB.