Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
DingTalk
imToken: BTC & ETH Wallet8/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “BTC & ETH Wallet”.
No filler words.
No wasted words
No filler words.
“Work Smarter, Work with AI”
Has a subtitle
“A Reliable Web3 Wallet”
26/30 characters used.
Uses the 30 characters
22/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “wallet”.
First paragraph is 47 characters.
Opens with a tight hook
First paragraph is 156 characters.
1,580 characters.
Enough substance
1,502 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
10 bullet lines, 4 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
0 iPad screenshots.
2.41 average.
Rating of 4.5 or higher
4.16 average.
365 ratings.
Enough ratings to be trusted
1,131 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Fix some issues.”
Release notes say something
Generic notes: “- Improved the first-time experience for new users - Bug fixes and per…”
19 languages.
Localised listing
5 languages.
647 MB.
Reasonable download size
137 MB.