Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
11/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Always here. Always ready.”
Has a subtitle
“Unified endpoint management”
26/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “endpoint”.
First paragraph is 271 characters.
Opens with a tight hook
First paragraph is 118 characters.
1,152 characters.
Enough substance
1,833 characters.
7 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.19 average.
Rating of 4.5 or higher
4.70 average.
27 ratings.
Enough ratings to be trusted
411 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 8 days ago.
1497 characters of release notes.
Release notes say something
Generic notes: “- Crash fixes, minor bug fixes and performance improvements.”
26 languages.
Localised listing
1 language.
140 MB.
Reasonable download size
133 MB.