Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Credit Union ONE (Michigan)
Community Choice e-Banking27/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Banking”.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Finance”
7/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 147 characters.
Opens with a tight hook
First paragraph is 138 characters.
601 characters.
Enough substance
255 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
6 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.82 average.
Rating of 4.5 or higher
4.63 average.
9,320 ratings.
Enough ratings to be trusted
4,500 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 10 days ago.
180 characters of release notes.
Release notes say something
Generic notes: “Enhancements to Card Management Functionality”
2 languages.
Localised listing
6 languages.
128 MB.
Reasonable download size
49 MB.