Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Lulu Money- Money Transfer App
Send Money, Instant and Safe
28/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Cards, UPI, Banking”.
Carries a keyword, not only a brand
Keyword part: “Money Transfer App”.
No filler words.
No wasted words
Contains filler: “app”.
“Save & Invest”
Has a subtitle
“Send Money, Instant and Safe”
13/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “money”.
First paragraph is 97 characters.
Opens with a tight hook
First paragraph is 73 characters.
3,980 characters.
Enough substance
3,819 characters.
0 bullet lines, 16 paragraph breaks.
Easy to scan
15 bullet lines, 21 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.63 average.
Rating of 4.5 or higher
4.65 average.
334 ratings.
Enough ratings to be trusted
2,083 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 11 days ago.
382 characters of release notes.
Release notes say something
Generic notes: “- App enhancements - Process improvements”
1 language.
Localised listing
12 languages.
147 MB.
Reasonable download size
227 MB.