Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Nectar - Employee Recognition
Rippling - HR, IT & FinanceRippling - HR, IT & Finance
Benefits, Expenses, PTO & More
29/30 characters used.
Uses the 30 characters
27/30 characters used.
Keyword part: “Employee Recognition”.
Carries a keyword, not only a brand
Keyword part: “HR, IT & Finance”.
No filler words.
No wasted words
No filler words.
“Employee Recognition”
Has a subtitle
“Benefits, Expenses, PTO & More”
20/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “employee”, “recognition”.
Adds new keywords
No words repeated from the title.
First paragraph is 144 characters.
Opens with a tight hook
First paragraph is 145 characters.
466 characters.
Enough substance
1,021 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
0 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.38 average.
Rating of 4.5 or higher
4.72 average.
98 ratings.
Enough ratings to be trusted
16,193 ratings.
Last 40 written reviews average 4.7★.
Recent reviews are positive
Last 40 written reviews average 1.9★.
Last update 577 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Bug fixes for handling deep links”
Release notes say something
Generic notes: “Bug Fixes and Improvements”
1 language.
Localised listing
1 language.
3 MB.
Reasonable download size
167 MB.