Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Questrade: Invest & Trade
Simplii FinancialQuestrade: Invest & Trade
Stocks, ETFs, Options & More
Section by section
The numbers
Keywords in title + subtitle
Check by check
25/30 characters used.
Uses the 30 characters
17/30 characters used.
Keyword part: “Invest & Trade”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Stocks, ETFs, Options & More”
Has a subtitle
“Bank on the go with Simplii.”
28/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “simplii”.
First paragraph is 133 characters.
Opens with a tight hook
First paragraph is 218 characters.
2,780 characters.
Enough substance
2,227 characters.
0 bullet lines, 15 paragraph breaks.
Easy to scan
1 bullet lines, 29 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.63 average.
Rating of 4.5 or higher
3.99 average.
304 ratings.
Enough ratings to be trusted
75 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 5 days ago.
Generic notes: “Minor bug fixes and updates to improve the app's performance.”
Release notes say something
120 characters of release notes.
1 language.
Localised listing
1 language.
130 MB.
Reasonable download size
81 MB.