Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
MR PORTER: Shop men’s fashion
Luxury clothes and watches
27/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Sneakers & Apparel”.
Carries a keyword, not only a brand
Keyword part: “Shop men’s fashion”.
No filler words.
No wasted words
No filler words.
“Exploring authenticated goods”
Has a subtitle
“Luxury clothes and watches”
29/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 363 characters.
Opens with a tight hook
First paragraph is 491 characters.
2,345 characters.
Enough substance
2,336 characters.
0 bullet lines, 10 paragraph breaks.
Easy to scan
11 bullet lines, 7 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.90 average.
10,435 ratings.
Enough ratings to be trusted
23,072 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 4 days ago.
253 characters of release notes.
Release notes say something
Generic notes: “We've fixed some bugs and introduced some performance improvements.”
15 languages.
Localised listing
6 languages.
152 MB.
Reasonable download size
276 MB.