Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Heinens
Lou Malnati’s PizzeriaLou Malnati’s Pizzeria
Chicago-Style Deep Dish Pizza
7/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Heinen's”
Has a subtitle
“Chicago-Style Deep Dish Pizza”
8/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “heinens”.
Adds new keywords
No words repeated from the title.
First paragraph is 249 characters.
Opens with a tight hook
First paragraph is 580 characters.
1,087 characters.
Enough substance
1,688 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
7 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.83 average.
2,791 ratings.
Enough ratings to be trusted
63,429 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 39 days ago.
Updated recently
Last update 10 days ago.
Generic notes: “New features and bug fixes”
Release notes say something
71 characters of release notes.
1 language.
Localised listing
1 language.
114 MB.
Reasonable download size
46 MB.