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Two listings. One rope.

Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.

The Madfly
UpTo Social
The Madfly icon

The Madfly

Social Networking

4,690m53/100 · Base Camp
Full audit →
+1,504 m ahead
UpTo Social icon

UpTo Social

Clean, private social media

6,194m70/100 · Camp II
Full audit →
Section by section
29
Title ▶
47
89
◀ Subtitle
86
62
Description ▶
87
50
Screenshots ▶
100
70
Ratings
70
16
Freshness ▶
40
44
Reach
44
The numbers
4.73Rating5.00
15Ratings5
5Screenshots9
2.4 yr agoLast update1.4 yr ago
1Languages1
87 MBSize27 MB
Keywords in title + subtitle

Only The Madfly

Both fight for

Only UpTo Social

Check by check
Fix

10/30 characters used.

Title
Uses the 30 characters
Fix

11/30 characters used.

Fix

Title is the name alone.

Title
Carries a keyword, not only a brand
Improve

Title is the name alone.

Good

No filler words.

Title
No wasted words
Good

No filler words.

Good

“Social Networking”

Subtitle
Has a subtitle
Good

“Clean, private social media”

Improve

17/30 characters used.

Subtitle
Uses the 30 characters
Good

27/30 characters used.

Good

No words repeated from the title.

Subtitle
Adds new keywords
Improve

Repeats title words: “social”.

Improve

First paragraph is 335 characters.

Description
Opens with a tight hook
Good

First paragraph is 216 characters.

Good

2,260 characters.

Description
Enough substance
Good

1,605 characters.

Improve

0 bullet lines, 7 paragraph breaks.

Description
Easy to scan
Good

7 bullet lines, 7 paragraph breaks.

Fix

No user counts, press or awards mentioned.

Description
Shows social proof
Fix

No user counts, press or awards mentioned.

Improve

5/10 iPhone screenshots.

Screenshots
Fills the 10 screenshot slots
Good

9/10 iPhone screenshots.

Good

First screenshots are portrait.

Screenshots
Portrait panels up front
Good

First screenshots are portrait.

Fix

0 iPad screenshots.

Screenshots
iPad screenshots
Good

9 iPad screenshots.

Good

4.73 average.

Ratings
Rating of 4.5 or higher
Good

5.00 average.

Fix

15 ratings.

Ratings
Enough ratings to be trusted
Fix

5 ratings.

No data

No recent written reviews available.

Ratings
Recent reviews are positive
No data

No recent written reviews available.

Fix

Last update 884 days ago.

Freshness
Updated recently
Fix

Last update 496 days ago.

Fix

Generic notes: “-Issue fixed.”

Freshness
Release notes say something
Good

154 characters of release notes.

Fix

1 language.

Reach
Localised listing
Fix

1 language.

Good

87 MB.

Reach
Reasonable download size
Good

27 MB.