Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
11/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Personal Privacy Manager”
Could not read the store page.
Uses the 30 characters
24/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 355 characters.
Opens with a tight hook
First paragraph is 47 characters.
1,427 characters.
Enough substance
2,249 characters.
9 bullet lines, 3 paragraph breaks.
Easy to scan
14 bullet lines, 13 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
3.07 average.
Rating of 4.5 or higher
4.56 average.
2,376 ratings.
Enough ratings to be trusted
8,499 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 60 days ago.
85 characters of release notes.
Release notes say something
1231 characters of release notes.
26 languages.
Localised listing
1 language.
726 MB.
Reasonable download size
97 MB.