Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The A.T. Guide
National Park Trail GuideNational Park Trail Guide
National parks guide and maps
14/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Official Awol Guide PDF App”
Has a subtitle
“National parks guide and maps”
27/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “guide”.
Adds new keywords
Repeats title words: “national”, “parks”, “guide”.
First paragraph is 774 characters.
Opens with a tight hook
First paragraph is 102 characters.
4,000 characters.
Enough substance
1,444 characters.
0 bullet lines, 14 paragraph breaks.
Easy to scan
8 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
5 iPad screenshots.
2.55 average.
Rating of 4.5 or higher
4.54 average.
20 ratings.
Enough ratings to be trusted
1,460 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 326 days ago.
Updated recently
Last update 14 days ago.
Generic notes: “Bug fixes”
Release notes say something
Generic notes: “Bug fixes and maintenance.”
1 language.
Localised listing
1 language.
36 MB.
Reasonable download size
108 MB.