Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The A.T. Guide
PackLight for BackpackingPackLight for Backpacking
Lightweight Packing List Maker
Both fight for
No overlap. These two are not chasing the same searches.
Only PackLight for Back
14/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Official Awol Guide PDF App”
Has a subtitle
“Lightweight Packing List Maker”
27/30 characters used.
Uses the 30 characters
30/30 characters used.
Repeats title words: “guide”.
Adds new keywords
No words repeated from the title.
First paragraph is 774 characters.
Opens with a tight hook
First paragraph is 234 characters.
4,000 characters.
Enough substance
2,107 characters.
0 bullet lines, 14 paragraph breaks.
Easy to scan
12 bullet lines, 9 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
2.55 average.
Rating of 4.5 or higher
4.78 average.
20 ratings.
Enough ratings to be trusted
1,000 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 326 days ago.
Updated recently
Last update 373 days ago.
Generic notes: “Bug fixes”
Release notes say something
224 characters of release notes.
1 language.
Localised listing
1 language.
36 MB.
Reasonable download size
4 MB.