Two listings, one rope
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Section by section
The numbers
Keywords in title + subtitle
Check by check
15/30 characters used.
Uses the 30 characters
20/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Scan and Pay”.
No filler words.
No wasted words
No filler words.
“Location Based Mobile Payments”
Has a subtitle
“Pay By Bank. Safe. Zero Fees.”
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “payments”.
Adds new keywords
Repeats title words: “pay”.
First paragraph is 348 characters.
Opens with a tight hook
First paragraph is 9 characters.
1,868 characters.
Enough substance
2,169 characters.
6 bullet lines, 9 paragraph breaks.
Easy to scan
29 bullet lines, 15 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.89 average.
Rating of 4.5 or higher
3.00 average.
9 ratings.
Enough ratings to be trusted
2 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 620 days ago.
Updated recently
Last update 298 days ago.
Generic notes: “- Bug fixes and UI enhancements”
Release notes say something
Generic notes: “Improvements”
1 language.
Localised listing
2 languages.
36 MB.
Reasonable download size
34 MB.