Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Tabby: Send, spend and save
PayLater: Split Your Payments27/30 characters used.
Uses the 30 characters
29/30 characters used.
Keyword part: “Send, spend and save”.
Carries a keyword, not only a brand
Keyword part: “Split Your Payments”.
No filler words.
No wasted words
No filler words.
“Take power over money”
Has a subtitle
“Relax, PayLater”
21/30 characters used.
Uses the 30 characters
15/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “paylater”.
First paragraph is 87 characters.
Opens with a tight hook
First paragraph is 63 characters.
2,461 characters.
Enough substance
2,430 characters.
14 bullet lines, 13 paragraph breaks.
Easy to scan
1 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.77 average.
Rating of 4.5 or higher
3.49 average.
85,011 ratings.
Enough ratings to be trusted
305 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 1 days ago.
178 characters of release notes.
Release notes say something
115 characters of release notes.
2 languages.
Localised listing
2 languages.
396 MB.
Reasonable download size
106 MB.