Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
30/30 characters used.
Uses the 30 characters
13/30 characters. A brand this well known can afford a short title.
Keyword part: “App Icons,Widget”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
Contains filler: “app”.
No wasted words
No filler words.
“Custom Aesthetic Home Screen”
Has a subtitle
Could not read the store page.
28/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 220 characters.
Opens with a tight hook
First paragraph is 504 characters.
1,885 characters.
Enough substance
2,512 characters.
0 bullet lines, 4 paragraph breaks.
Easy to scan
9 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.19 average.
Rating of 4.5 or higher
4.60 average.
7,028 ratings.
Enough ratings to be trusted
525,404 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 507 days ago.
Updated recently
Last update 17 days ago.
Generic notes: “App content improved”
Release notes say something
231 characters of release notes.
11 languages.
Localised listing
17 languages.
349 MB.
Reasonable download size
152 MB.