Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Dillard's
Neiman Marcus | Luxury FashionNeiman Marcus | Luxury Fashion
Designer Collections & More
9/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Luxury Fashion”.
No filler words.
No wasted words
No filler words.
“Fashion, Beauty, Home & More”
Has a subtitle
“Designer Collections & More”
28/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 65 characters.
Opens with a tight hook
First paragraph is 225 characters.
621 characters.
Enough substance
1,387 characters.
4 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.68 average.
Rating of 4.5 or higher
4.41 average.
4,445 ratings.
Enough ratings to be trusted
5,396 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 96 days ago.
Updated recently
Last update 5 days ago.
Generic notes: “Misc bugfixes and improvements”
Release notes say something
152 characters of release notes.
1 language.
Localised listing
1 language.
35 MB.
Reasonable download size
124 MB.